I always win!

It's actually my brother, so maybe not.

Prime Cuts

Services Offered

Customized coaching, training & consulting

If you’re only what others thought you could be, you’ll probably end up being less than what you can be.

My How

I like working with clients who share similar values to me. My first job is to truly understand the connected issues that they may be dealing with. After that, a recommendation is made to best help my client. Proposed solutions are based on my being a "good fit" taking account of my experience and expertise, using all or one of my skills in training, coaching, and consulting.

Profile of an ideal client – Do You Share These Values?

Best results are typically achieved with clients who are open minded, enjoy learning, have a growth mindset, and know that no matter how much success or experience they may already have, continued success depends on developing new, positive, lasting habits.

Content Selection

Typically, content is carefully curated from any one of the critically important life skills listed below. These skills are often referred to as “soft skills.” In reality, soft skills are subtle and not as easy to acquire as the name might imply. They require considerable effort before mastery is achieved.

Communication Skills Training

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw, Nobel prize winning playwright

Team Development

Nobody is perfect, but a team can be.

Business Development - Sales & Negotiation Skills Training

You can’t teach a child to ride a bike at a seminar.

David Sandler

Positive Intelligence - Building Mental Fitness

Being able to be your true self is one of the strongest components of good mental health.

Lauren Fogel Mersy

Psychological Profiling - For Increased Self-Awareness

Knowing yourself is the beginning of all wisdom.


Management and Leadership Fundamentals

A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.

Lao Tzu

A Brief Overview of my Work Experience

As you can see from recent photos, I’m no spring chicken! I was born in Zimbabwe. After graduating from Rhodes University in South Africa and marrying Moira, we moved to South Africa for 12 years. From there onto Brazil for five years, before settling in Canada, where my family and I have been for the last 34 years.

My various careers span a lot of years! They begin first with three years as a social worker in Zimbabwe. I then moved into the corporate world as CEO of a variety of companies spanning 25 years in South Africa, Brazil, and Canada. My corporate career included working for a multinational leader in the music industry in Rio De Janeiro, regional management working for one of South Africa’s largest women’s fashion retailers in Cape Town, food manufacturing for three acquired companies also in Cape Town, as well as CEO in the construction industry, marketing a new innovative building product that became the dominant market leader in its niche North American market.

After 30 years of corporate experience, I then entered the entrepreneurial world, opening my own business as Rooney, Earl, and Partners. We offered training, coaching, and consulting services to small- and medium-sized businesses for the next 18 years. I sold that company two years ago.

In addition to my business experience and acquired expertise, I earned an MBL (Masters in Business Leadership) over a four-year period with the University of South Africa. That degree was supplemented over the years with various courses at London University, Stanford, and Harvard.