The WMB Journal

The Rooney Rambles

Field notes on leadership, communication and the long game.

The Story Behind the Name

“Your son won’t even make it as a butcher!”

That was one teacher’s verdict on my future. Two others helped me see what I could become. Their belief in me changed my life—and inspired the name of this website.

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CommunicationLeadershipGoals

From Conversation to Commitment - Making Goals Work Through TEA

Many organizations struggle to execute strategy because they view goals as static targets rather than behavioral habits. This article explores how the TEA framework and the power of "small wins" create the necessary bridge between conversation and lasting commitment.

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Life LessonsCommunication

Crucial Conversations

Every one of us has faced moments when the stakes were high, emotions ran strong, and the outcome mattered deeply — in other words, a crucial conversation. These are the moments that can make or break relationships, careers, and even organizations. If you think back to the most difficult conversations in your life, chances are you can still recall how they felt — and how they shaped what came next.

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CommunicationIn Reflection

How Selling Skills Can Help Us Become Better Communicators

In his book To Sell Is Human, Daniel Pink challenges the outdated stereotype of salespeople as “pushy,” “hustling,” or even slightly untrustworthy. Ironically, research shows that 65% of us are “part-time salespeople”- spending a significant portion of our time persuading others, sharing ideas, and influencing decisions.

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