In his book To Sell Is Human, Daniel Pink challenges the outdated stereotype of salespeople as “pushy,” “hustling,” or even slightly untrustworthy. Ironically, research shows that 65% of us are “part-time salespeople”- spending a significant portion of our time persuading others, sharing ideas, and influencing decisions.
I’m going to share a personal account of failing to use crucial conversation skills, an incident that had serious repercussions for both me and the company I was heading.